New “price discount” feature allows users to seamlessly create and apply discounting to a range of products, customers and customer groups. Users have the ability to discount and mark up prices by amount, percentages, price override and flat amount (for services).

The sequence of discounts that can be applied is:

1. Individual customer level. This overrides all other discounts.
2. Customer group level. If no discount applied at individual level, customer group discount will be applied.
3. Product level. If no discounts at individual customer and customer group levels, product level discount will be applied.

Users have the ability to apply the discount to certain product categories by exporting the product list in bulk (Excel) and changing values in the discount name column and then importing the product list back into DEAR.